CONSCIOUS BRANDING AGENCY | BESPOKE BRAND IDENTITY CREATION
You hold something the world needs. And, You deserve the clarity to give it form.
Soulful brand strategy and intuitive brand design for those here to transform, heal, and inspire.
The Creative Gaze blends the intimacy of a personal brand with the structure of a business brand - an identity-led brand design that grows with you, feels deeply authentic, and empowers you to share your work with confidence.
We craft brands for coaches, creatives, and service providers differently. It isn’t about building a personal brand that feels like an online résumé, or a disconnected business brand that hides you behind a logo with no personal touch. Instead, using our Signature Synthesis Framework and an archetypal brand strategy approach, we alchemise something in between: identity-led brand design that is authentically you, yet supported by a structure that allows you to grow in a way that feels organic.
We’ve reimagined what a brand can be. To us, building a brand identity is a form of self-honouring, self-alignment and self-expression. This isn’t about building a brand just to have one; It’s about creating one that mirrors your essence and supports your evolution into your next chapter. Your brand becomes a vessel of connection between you and your kindred audience through purposeful brand storytelling, visuals and messaging.
The work is alchemical. We help you gather all the fragments - parts of you that you never even thought were relevant - and shape them all into something visible, magnetic, and effective. Working with us isn’t about creating something new; it’s about listening inward, honouring what’s inside, and allowing it to be seen, known, and trusted by those your work is meant for.
hi my love, i’m alanaI know what it feels like to hold so much inside. To have the vision, the calling, the desire to serve, and yet Lack the clarity to give it form…
That’s why I do this work. I bring both empathy and expertise: the compassion to understand your challenges, and the tools to translate all the parts of you, including the parts you never even thought were relevant, into a brand you can trust.
I’ve walked alongside clients at every stage of their journey - from those building their presence for the very first time to seasoned leaders evolving into their next chapter of impact. No matter the stage, the calling is the same: clarity and a brand that reflects who they truly are.
I bring both strategy and soul - a holistic brand strategist who can help shape a clear path forward, and a human who listens deeply, feels fully, and understands the heart beneath the vision.
Many soul-led women feel an ache of misalignment…
For some, it’s the quiet sadness of circling, holding so much inside but unable to give it clear form, making their work feel harder to articulate, share, and grow. For others, it’s the frustration of feeling stalled in a stagnant brand that no longer reflects their vision.
Both long for clarity, because without it, even the most gifted voices risk staying hidden, and the world loses the medicine only they can give.
That’s where I come in. As a holistic brand strategist, I guide coaches, healers, mystics, writers, and creatives through a sacred brand identity process. My Signature Synthesis Framework is where magic meets method, where intuition meets intention, to create a brand you can trust. I don’t craft conventional personal brands that feel performative or business brands that feel disconnected. Instead, I alchemise something in between - archetypal brand strategy, identity-led brand design, and soulful brand storytelling woven together to create a presence as unique as you are.
You’ll move from uncertainty into clarity, from stagnation into momentum, from unseen to magnetic. Most of all, you’ll feel confident and inspired to move into your next chapter.
the offers
Divine Origins
For coaches, creatives and service-providers in the early stages of their journey.
Divine Origins is designed to give you clarity and a brand that serves as a sacred container for your work. This is more than design; it’s creating a unique structure that mirrors your inner world and has resonance with the people your work is meant for. We combine archetypal brand strategy, identity-led brand design, and brand storytelling to create a brand that is uniquely you; a foundation that feels true, authentic, and ready to grow with you.
Align & Rise
For experienced coaches, creatives and service-providers ready to move to the next level.
If your current presence no longer reflects the depth of your work or the vision you’re growing into, Align & Rise takes you deeper. This 8-week, one-to-one container is a co-creative, emergent process designed for women like you who feel the call to step fully into the role you were born to take on. Together, we’ll align your brand with your purpose, your bigger vision, and the impact you’re here to make.
the creative gaze ritual01 / Begin the Unveiling
Choose the offer that feels most aligned with you, then book an Unveiling Call to connect with us and start the process!
02 / Alchemise Together
Through our Signature Synthesis Framework, we combine intuitive insight with deep psychological frameworks to create a brand identity that is emotionally intelligent, energetically aligned, and designed to resonate with those your work is meant for.
03 / Clarity and Expression
Walk away with a brand that feels like home, magnetises your kindred audience, and leaves you feeling clear, inspired and motivated to step into your next chapter!
From:
Rachael, Because of Marketing
Message:
I’ve been working with Alana for over a year and I couldn’t recommend her enough! I chose to work with Alana for her expertise and skills, she understood my brand along with making the design stand out in a highly competitive market. I get many compliments from what she has created and I look forward to continuing working with her and her creative mind!
Featured Work
Featured Work
Awaken The Clarity That Changes Everything.
Awaken: A free 3-Day Email Series looking at softening the concept of branding, clarifying your essence and calling your people.
A collection of mini teachings and journal prompts to guide you into reimagining what a brand can be, to begin creating a presence that feels like home, and becoming magnetic to the people who are searching for what only you can offer.
step into your next chapter