BRAND CLARITY FOR COACHES | BRANDING FOR CREATIVES | BRANDING FOR CONSCIOUS ENTREPRENEURS
The change the world needs can’t happen if those holding the vision fade into the noise.
When you stay unaligned, the heavier the fog becomes…
The fog…a silent haze that settles between who you are and how you show up, stopping you from tapping into your fullest potential and making the difference you know you can.
Without a brand that reflects your truth and draws in the right people, you risk being unable to gather the community you long to serve, and your greater vision loses momentum before it even begins.
Trying to evolve your presence alone whilst juggling everything else steals the balanced life you’re devoted to having. The weight of overwork and overwhelm drains your energy; every effort to grow feels heavier, leaving you uninspired, stalled, missing opportunities, and too depleted to guide others in the way you envision.
You define success holistically - as impact, integrity, freedom, and joy. If your presence stays misaligned, you might have a business that ‘works’ on paper, but it’ll leave your soul underfed. Without clarity, you can’t make the lasting difference you long for, and the ripple effect you dream of never reaches the people who need it the most.
Freedom, to you, means having a business that works with you and your energy - not the other way around. Without a brand that evolves with you, you face staying tethered to work that feels small, outdated, and disconnected.
The more you try to push forward without clarity, the more the fog will thicken.
GIVE YOUR VISION THE BRAND IT DESERVES
HERE’S WHAT ALIGN & RISE GIVES YOU:
An aligned, elevated brand that leads your next chapter
The templates, fonts, and colour palette you chose at the start of your entrepreneurial journey no longer reflect who you are or where you’re going. Align & Rise will leave you feeling no longer stagnant or stuck. We’ll shape a brand that reflects your becoming, your values, and your bigger vision; breathing fresh energy into your work and opening clear pathways for growth that feel natural to you.
Clarity, confidence, and renewed energy to guide your community
No more wasting time wondering where to begin. You’ll feel grounded, inspired, and certain about your direction. Creating from clarity instead of reaction, leading with conviction, and finally living your purpose to the fullest.
Deeper reach, resonance, and meaningful impact
With a brand that both mirrors who you are and speaks directly to your kindred audience, your work will travel further, land deeper, and create lasting change. All whilst giving you the freedom to both lead and live fully.
MEET ALANA
INTUITIVE STRATEGIST. CREATIVE ALCHEMIST. YOUR COMPANION THROUGH THE FOG.
I’ve felt the ache of misalignment, of having a presence that no longer mirrors the work you’re here to do.
There was a moment in my life where everything around me had grown - except my brand. I’d built something meaningful, my work had depth, but the presence I had created no longer reflected who I was or the new vision I had.
My brand felt outdated, like I was wearing a version of myself that no longer fit. What I was putting out into the world wasn’t landing the way I wanted it to, not because my work had lost power, but because I’d evolved, and my brand hadn’t come with me.
I tried mimicking what I saw online, tweaking and editing my brand to fit new trends, and slowly began to lose touch with what made my work sacred in the first place.
I was tangled in the web of overthinking. I was burnt out. I was totally trapped in the fog.
When I finally paused and tuned into what I wanted to be brought to the surface, everything shifted. The clarity came from honouring what was within me - this new version of me. I gave myself permission to let go of the outdated version and created a brand that truly felt like me again.
Now, I feel spacious, aligned, and energised. My brand reflects not just where I’ve been, but where I’m going. It supports the woman I’m becoming, the people I’m here to serve - and the impact I’m here to make.
This is what I do - support women like you through the fog and into clarity.
My work is alchemical. I help you gather all the fragments - parts of you that you never even thought were relevant, and shape it into a brand that feels expansive, magnetic, and deeply aligned.
My Signature Synthesis Framework is designed for visionary, soul-led women like you who are ready to scale with integrity, not by becoming someone else, but by returning to and honouring what’s inside.
I’ve reimagined what a brand can be - To me, building a brand identity is a form of self-honouring and self-alignment, not self-promotion. This isn’t about building a brand just to have one. It’s about building one that honours your evolution, draws in the people you’re here to serve and opens the door to the next chapter of your impact.
“My experience with The Creative Gaze was everything I’d hoped for and more. Alana deeply understood my vision and brought it to life with such care and precision, capturing the essence of my brand in a way that felt truly authentic. Her intuitive approach, organization, and attention to detail made the entire process seamless and inspiring. I'm so deeply grateful for her and highly recommend her work, she's brilliant and the sweetest soul <3.”
Angelica Camillo
ANGELICA CAMILLO
“Alana brought my brand to life in a way I never imagined possible. What I thought were just simple descriptions and insights I would give her about my vision and what I believed in and identified with in my brand, she was able to alchemize into these wonderful visuals, colours and themes that perfectly encapsulated what I wanted my brand to be like. She saw what I am creating in a way that I never could, and equipped me with the beautiful tools, symbols, and synchronous design elements to present a unified, sleek, and cohesive way for my audience to get to know me and my brand. She helped me re-fall in love with what I am doing through her own process of creation - and for that, I'll always be grateful! Alana is an alchemist and a gifted creator. I love my brand so much, and am so thankful I found her to help me bring it to life.”
Isabel Hazan
ISABEL UNRAVELED
YOUR 8-WEEK JOURNEY
AN EMERGENT PROCESS. CO-CREATIVE & GUIDED IN NATURE…
Week 7 | Your Ecosystem (Part 1)
Together, we will identify the online spaces and content that best fits your energy and goals. We’ll begin shaping a soul-aligned marketing approach that naturally attracts and nurtures your kindred audience.
Week 8 | Your Ecosystem (Part 2)
Establish how to draw your audience into your fire. We’ll design how your people will discover, connect with, and work with you.
Week 1 | Inner Listening
Clarify your purpose, define your core values, and craft a vision for yourself, your work, and your community, laying a foundation rooted in truth and integrity.
Week 2 | Audience Exploration
Get crystal clear on who your work is for. Together, using psychological frameworks, we’ll uncover your audience’s desires, motivations, and challenges so you can connect with them deeply and intentionally.
Week 3 | The Transformation
Define the unique change your work creates, and we’ll map out exactly how you serve your audience and the future you’re guiding them towards.
Weeks 4 – 6 | Visual Identity
We’ll take all of the strategy and translate the insights into a powerful visual and verbal identity. From creative direction to messaging, we turn your essence into something visible, magnetic, and cohesive.
LET’S BE HONEST…
You’ve built something meaningful; your work has depth, your gifts have helped others, but your brand no longer mirrors who you are or the greater vision you have. And the moment you try to evolve it on your own, the fog rolls in.
Instead of opening doors, your current presence is holding you back: scattering your focus, draining your energy, and leaving the people who need you most struggling to connect with you. And yet…I understand the hesitation around diving into a full ‘branding’ experience or developing a ‘brand identity’. A lot of the time, soul and heart-led women don’t want to build their perception of a ‘personal brand’, because they believe it’s all about icky self-promotion and excessive self-indulgence. They’re equally discouraged from investing in ‘branding’, because they believe it’s something only big or corporate businesses need, and the thought of a ‘business brand’ feels detached and not appropriate for their soul-aligned self.
So, how do you create something that reflects your truth, attracts your dream community, and creates the structure for sustainable growth, in a way that feels natural to you?
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This fog isn't failure, and it shouldn’t make you feel disappointed in yourself. it’s a liminal state, and with the right tools, you can walk through the fog with ease.
My view of brand building for coaches, creatives and service-providers ready to grow and guide is different - it isn’t about building a personal brand that feels like an online resume, or a disconnected business brand that gets you to hide behind a logo with no personal touch at all. Instead, using our Signature Synthesis Framework, we alchemise something in between. A synthesis of the two that is authentically you, yet held up by a structure that allows you to scale your impact and grow in a way that feels natural.
When approached in the right way, branding becomes a way to bring you closer to yourself, and then translates your inner evolution into something tangible. It’s about creating a presence that feels like home to you and magnetic to the right people, so you can serve and guide on a whole new level.
Signature Synthesis Framework
Signature Synthesis Framework
Our Signature Synthesis Framework combines intuitive insight with deep psychological frameworks to create a brand identity that is emotionally intelligent, energetically aligned, and designed to resonate with those your work is meant for.
What’s included in the Signature Synthesis Framework:
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Your brand begins with who you are. You’re not pulling something out of thin air, you’re not creating something fictional and unknown, it already exists within you. You’ll be gently guided through reflective exercises that begin to draw you out of the fog, unveiling the parts of you that matter most for this process.
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We go deeper than surface-level demographics. Using psychographic frameworks and theories, we gain a deeper understanding of your audience - their hopes, desires, problems, and more. We’ll establish how you can connect and communicate directly with them, and make them feel seen, safe, and understood.
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We’ll establish your brand’s dominant and supporting archetypes, based on you, your personality and the audience exploration. Archetypal brand strategy adds depth, human qualities and psychological and emotional resonance to a brand. Your archetypal blend will act as a guiding light, supporting how you communicate and market your brand.
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We take all insights to strategically influence the creative direction and visual identity. Every element of the brand’s visuals will communicate something - a feeling, an emotion, a value, a message, a mood. The brand’s visual expression acts as a sensory extension of the heart and soul of the brand.
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We transform everything we've uncovered during the process into tangible form, turning your essence into something visible, resonant, and effective.
Featured Work
Featured Work
By the end of this journey, you’ll have a brand that feels like a true home for your new chapter and your community - a living, breathing reflection of who you’re becoming and the role you’re stepping into. It’s a strong, yet soulful structure: one that amplifies your vision, creates belonging for the people you’re here to gather, and offers the safety and clarity you need to grow and scale authentically and organically.
Alignment → a brand/presence that reflects who you are now and the role you’re stepping into.
Visibility → feel confident in showing up as the visionary guide you are, attracting the right people with clarity and authenticity.
Community connection → your brand gathers and nurtures a like-minded tribe that shares your values and vision.
Purpose-driven leadership → you’re operating from your highest potential, leading in a way that feels true, impactful, and sustainable.
Sustainable fulfilment → you can scale your impact without sacrificing your well-being or peace of mind.