BRANDING FOR COACHES, CREATIVES & SERVICE-PROVIDERS
You Deserve The Clarity You Need to Form Something The World’s Been Waiting For.
When you hold your magic inside with no clear way to share it, the heavier the fog becomes…
The fog…a silent haze that settles between who you are and how you show up, making your work feel harder to articulate, harder to share, and harder to grow.
You could perform, and mimic what you think you should be doing. The result? A DIY brand that looks like everyone else’s. A brand that doesn’t feel like home. A brand that doesn’t resonate. A brand you’d slowly begin to resent.
You’ve worked so hard to arrive at this point, but without a presence that embodies your essence and speaks to your people, you’ll stay invisible, overlooked or misunderstood.
Your gifts risk fading into the background, not because they lack power, but because they aren’t being translated in the right way.
Without something that supports who you are and the life you want to lead, you’ll stay stuck, plateaued, and disappointed, and the freedom you started this journey for stays just out of reach.
The more you try to push forward without clarity, the more the fog will thicken.
INTUITIVE BRAND DESIGN
HERE’S WHAT DIVINE ORIGINS GIVES YOU:
Branding As Self-Expression
No more performing or piecing things together. Divine Origins hands you a brand identity that acts as a unique structure - one that mirrors your inner world, honours your rhythm, and resonates with your kindred audience who sees, feels, and understands you.
Clarity That Fuels Momentum
You’ll feel clear, motivated, and inspired to take the reins with confidence. Optimistic for the future and making aligned decisions that move you forward.
Liberation
You’ll no longer be a hidden creative, unseen visionary or secret healer; When your presence reflects who you are, you show up with ease. You’ll become magnetic, your message will be clear, you’ll create freely.
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Visual Strategy + Archetypal Work Document
Logo Suite (Workmark + Logomark)
Typography pairings
Colour palette curation
Brand/offer icons
Tone of voice & messaging guidelines
Brand expression guide
MEET ALANA
INTUITIVE STRATEGIST. CREATIVE ALCHEMIST. YOUR COMPANION THROUGH THE FOG.
I know how it feels to be full of something meaningful, knowing the spark is there inside, but not having the clarity to give it form.
At the beginning of my business journey, I was hiding behind my brand. I’d done so much inner work. I was self-aware, expanding, healing - but the online presence I had built no longer reflected the woman I was blossoming into.
Everything I was putting out into the world felt misaligned and wasn’t landing the way I imagined it would. My presence felt scattered, disconnected, almost invisible. I found myself performing and trying to mimic what I saw other strategists do online, slowly losing touch with what made my work sacred in the first place.
The more I performed, the more I lost my freedom and identity. I was totally trapped in the fog.
It wasn’t until I realised that clarity doesn’t come from perfecting what’s on the outside, but from honouring what’s inside. When I started to listen to what was already within, the voice I’d quieted, the personality I’d tucked away, everything began to shift. I felt motivated and inspired. My people began to find me. My business began to grow in ways that finally felt organic. The fog was lifting.
I’m still unfolding and learning how to live in deeper harmony with myself each day. And that’s okay. Because the brand I’ve built is no longer a mask, it’s a mirror. It moves with me, grows with me, and gives voice to the parts of me that used to stay hidden.
This is what I do - guide women like you through the fog and into clarity.
My work is alchemical. I help you gather all the fragments - parts of you that you never even thought were relevant - and shape them all into something visible, magnetic, and effective.
My Signature Synthesis Framework is designed for deep-feeling, yet deep-thinking women like you. This journey isn’t about creating something new; it’s about listening inward, returning to what’s always been there, and allowing it to be seen, known, and trusted by those your work is meant for.
I’ve reimagined what a brand can be - To me, building a brand identity is a form of self-honouring and self-expression. This isn’t about building a brand just to have one. It’s about building one that reflects your essence, supports your freedom, and becomes a vessel of connection between you and your kindred audience who will love and understand you for who you are.
“My experience with The Creative Gaze was everything I’d hoped for and more. Alana deeply understood my vision and brought it to life with such care and precision, capturing the essence of my brand in a way that felt truly authentic. Her intuitive approach, organization, and attention to detail made the entire process seamless and inspiring. I'm so deeply grateful for her and highly recommend her work, she's brilliant and the sweetest soul <3.”
Angelica Camillo
ANGELICA CAMILLO
“Alana brought my brand to life in a way I never imagined possible. What I thought were just simple descriptions and insights I would give her about my vision and what I believed in and identified with in my brand, she was able to alchemize into these wonderful visuals, colours and themes that perfectly encapsulated what I wanted my brand to be like. She saw what I am creating in a way that I never could, and equipped me with the beautiful tools, symbols, and synchronous design elements to present a unified, sleek, and cohesive way for my audience to get to know me and my brand. She helped me re-fall in love with what I am doing through her own process of creation - and for that, I'll always be grateful! Alana is an alchemist and a gifted creator. I love my brand so much, and am so thankful I found her to help me bring it to life.”
Isabel Hazan
ISABEL UNRAVELED
tAKE A PEAK INTO DIVINE ORIGINS
01 / Unveiling
Schedule an Unveiling Call - The call is the first step in this process; it’s a place for us to connect and to feel into whether we’re energetically aligned. It’s not a sales call, think of it like the first coffee date you’ll share with someone you might grow something meaningful with - relaxed, honest, and human.
02 / Introspection & Reflection
Receive your first hit of clarity as we begin to unmask who you are, your work and who it’s for on a deeper level - You’ll be gently guided through reflective exercises that begin drawing you out of the fog, uncovering the parts that matter the most for this branding process.
03 / Formation
Together, we bring your essence to life. Using our Signature Synthesis Framework, we create a brand identity that’s fully you and fully aligned - no masks, no templates, no dilution. Building a home that you and others can trust.
04 / Expression
You’ve bridged the gap between your inner world and your brand’s outward presence. The fog has dissipated, leaving you feeling clear, inspired and motivated to step into your next chapter and connect with the people who were always meant to find you.
You have the downloads, ideas, insights, gifts - a calling for more. But the moment you try to give it shape, the fog rolls in.
LET’S BE HONEST…
A lot of the time, soul and heart-led women don’t want to build their perception of a ‘personal brand’, because they believe it’s all about icky self-promotion and excessive self-indulgence. They’re equally discouraged from investing in ‘branding’, because they believe its something only established businesses need and the thought of a ‘business brand’ feels detached and not appropriate for their soul-aligned self.
So, how do you get yourself and your gifts out into the world? How do you ditch the quiet disappointment that comes with having so much you want to express, and no clear way to share it in a way that feels natural?
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This fog isn’t failure, and it shouldn’t make you feel disappointed in yourself. It’s a liminal state, and with the right tools, you can walk through the fog with ease, turning your truth into something visible and effective - without signing your soul away.
My view of brand building for coaches, creatives and service-providers is different - it isn’t about building a personal brand that feels like an online resume, or a disconnected business brand that gets you to hide behind a logo with no personal touch at all. Instead, using our Signature Synthesis Framework, we alchemise something in between. A synthesis of the two that is authentically you, yet held up by a structure that allows you to grow in a way that feels organic.
Your brand should be very thing that helps you feel clear, confident, and inspired to share your work with the world.
Branding can, and should be, a process that brings you closer to yourself, and then turns your inner world into something tangible, connecting you with your kindred audience along the way so you can begin creating value for them.
Signature Synthesis Framework
Signature Synthesis Framework
Our Signature Synthesis Framework combines intuitive insight with deep psychological frameworks to create a brand identity that is emotionally intelligent, energetically aligned, and designed to resonate with those your work is meant for.
What’s included in the Signature Synthesis Framework:
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Your brand begins with who you are. You’re not pulling something out of thin air, you’re not creating something fictional and unknown, it already exists within you. You’ll be gently guided through reflective exercises that begin to draw you out of the fog, unveiling the parts of you that matter most for this process.
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We go deeper than surface-level demographics. Using psychographic frameworks and theories, we gain a deeper understanding of your audience - their hopes, desires, problems, and more. We’ll establish how you can connect and communicate directly with them, and make them feel seen, safe, and understood.
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We’ll establish your brand’s dominant and supporting archetypes, based on you, your personality and the audience exploration. Archetypal brand strategy adds depth, human qualities and psychological and emotional resonance to a brand. Your archetypal blend will act as a guiding light, supporting how you communicate and market your brand.
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We take all insights to strategically influence the creative direction and visual identity. Every element of the brand’s visuals will communicate something - a feeling, an emotion, a value, a message, a mood. The brand’s visual expression acts as a sensory extension of the heart and soul of the brand.
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We transform everything we've uncovered during the process into tangible form, turning your essence into something visible, resonant, and effective.
Featured Work
Featured Work
WAYS TO INVEST
£1,302 paid in full
Pay the full Divine Origins investment amount upfront, before the journey begins.
£651.50 × 2
Pay 50% of the Divine Origins investment amount before the journey begins. This will serve as your deposit. Then pay the remaining 50% at the end of the journey.*
£435 × 3
The Divine Origins investment amount is split into 3. The first instalment will be paid before the journey begins; this will serve as your deposit. The second instalment will be taken one month from the deposit payment date. The third instalment will be taken two months from the deposit payment date.*
*Tangible deliverables will only be transferred once all instalments are paid.
By the end of the journey, you’ll have a brand, a presence that serves as a sacred container for both your work and the woman you’re becoming. A unique structure: one that supports your freedom, honours your identity, and creates belonging through resonance with the people you’re here to serve.
Alignment → being true to yourself, through a brand that honours your rhythm and your identity.
Connection → being visible and felt by those your work is meant for.
Belonging → feeling like yourself and your work is understood and has a place.
Creative fulfilment → freely expressing your gifts with resonance.
Empowered contribution → making a difference, serving with purpose.