As Gia’s original community grew, so did the desire for tangible products that encapsulate her teachings and aesthetic. We collaborated to translate her brand's essence into a line of sacred home items, each piece created to foster intentional living.

In addition to staples like candles, incense, and other homeware items, Gia Home features limited-run, one-of-a-kind ceramics offered as part of seasonal, slow-made drops, crafted by the founder herself. Creativity is a cornerstone of her personal brand philosophy, and ceramics became both a personal creative outlet and a form of active meditation. When she began sharing her philosophy and the pieces with her audience, the response was overwhelmingly positive, so it was only right that they became a part of her offerings.

• This project exemplifies how personal/service-based brands can authentically expand into product offerings in a way that feels like a natural extension of the self, and not uncomfortable or forceful.

• Gia Home is a brand rooted in mindfulness and care, both for the self and the world. The brand commits to social and environmental responsibility, making itself a homeware brand that resonates with values-conscious consumers.

• We designed Gia Home to be unpretentious and welcoming. The brand feels familiar, warm, approachable, wholesome and accessible.

• Utilising natural textures and earthy tones mirrors the grounded yet elevated nature of Gia’s personal brand philosophy and coaching practices.

• Gia Home's packaging is an embodiment of its ethos, personality and values by using only sustainable materials.