Gia Home
‘Gia Home’ was once just a dream, envisioned as a soulful extension of a holistic wellness and transformational coach’s existing brand. What then emerged was a curated line of ceramics, homeware, and ritual objects designed to nurture her community in the offline spaces they inhabit.
Chosen Offering: Divine Origins + Brand Assets
Business Category: Personal Brand Extension/Expanding Services Brands
Industry: Candles | Ceramics | Homeware
Location: United Kingdom
As Gia’s original community grew, so did the desire for tangible products that encapsulate her teachings and aesthetic. We collaborated to translate her brand's essence into a line of sacred home items, each piece created to foster intentional living.
In addition to staples like candles, incense, and other homeware items, Gia Home features limited-run, one-of-a-kind ceramics offered as part of seasonal, slow-made drops, crafted by the founder herself. Creativity is a cornerstone of her personal brand philosophy, and ceramics became both a personal creative outlet and a form of active meditation. When she began sharing her philosophy and the pieces with her audience, the response was overwhelmingly positive, so it was only right that they became a part of her offerings.
This project exemplifies how personal/service-based brands can authentically expand into product offerings in a way that feels like a natural extension of the self, and not uncomfortable or forceful.
Gia Home is a brand rooted in mindfulness and care, both for the self and the world. The brand commits to social and environmental responsibility, making itself a homeware brand that resonates with values-conscious consumers.
We designed Gia Home to be unpretentious and welcoming. The brand feels familiar, warm, approachable, wholesome and accessible.
Utilising natural textures and earthy tones mirrors the grounded yet elevated nature of Gia’s personal brand philosophy and coaching practices.
Gia Home's packaging is an embodiment of its ethos, personality and values by using only sustainable materials.